It will be helpful to have reasonable goals in mind that you can talk to her about. Most major firms for music publicist (the ones that have national acts on their rosters) have strict criteria for accepting clients and many of them plan music publicity campaigns months in advance. This is not a guarantee that they will take you on as a client, but it will at least get you in the door. With a little finessing you can get to them. Speaking in defense of a busy PR firm, many are just too crazed with work to handle all of the incoming inquiries and many don’t handle independent artists preferring to work with represented clients only. I get a lot of complaints from artists who call me and say that they have tried to contact certain PR firms and that they never get a response. Making Contact with a Music Publicist Before You Call: Set Your Expectations & Goals This process in agency speak is called RFP – Request For Proposal. I know that this is extremely broad and therefore not incredibly helpful but if you have a small budget, being clear and upfront about that will save you time and also keep you from wasting time when asking for proposals from agencies. Individuals can charge less than larger agencies who have NYC or Los Angeles overhead and expenses to pay. ![]() There are hundreds of music PR firms and individuals who make their livings helping musicians get press. This is not a great idea.Īsk yourself instead: How much money are you willing to spend on PR? That’s the primary question. I have had many artists tell me right off the bat that they have investors or are willing to pay top dollar. This is a practice that is alive and well so be mindful and careful not to volunteer too much. I have known many wealthy clients or artists with investors or google-able information about how much money they have and they pay much more than independent artists with smaller budgets. A word of warning – many PR firms try to charge what the client can afford. Most PR firms do not publish their rates. Music publicist prices vary wildly from a few hundred dollars a month to $5K plus. You are calling this PR firm to hire them so asking about the general ballpark budget is not a bad idea before you get too attached, or deep into a conversation. Q: How do you make a small fortune in the music business? Here’s one of my favorite jokes about the music business: ![]() First, Figure Out Your Music Publicist Budget I have written this guide in addition to my series to help you understand the music publicity process. What continues to baffle us is the fact that many of the artists who contact us have no idea what they are actually looking for – someone told them they should “Get a Publicist” so that’s what they do. My team and I speak to a lot of musicians who want PR. It’s your art and your money that enables publicists to stay in business. Remember, as the artist, you are the buyer, and if you are shopping for a music publicist, you’re in the driver’s seat. My team and I speak to a lot of musicians who want to hire a music publicist.
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